Sam McKnight Cool Girl Volume Texture Haircare Review

Think Kate Moss at Glastonbury circa 2005; Sienna Miller in 2004’s Alfie, Mary Kate and Ashley Olsen in New York Minute (also 2004), and Alexa Chung’s 2007 French girl bob. What do they all have in common? Perfectly, effortlessly tousled hair. Hair that suggests late-night partying, a missed alarm clock, and having to do your makeup on the Tube. Or perhaps a jet-set life of sun, sand and sea — a magical concoction that always grants you your best hair days (but usually, for us mere mortals, only on those rare occurrences that you are on holiday). It’s an ideal that I’ve been chasing ever since my formative teenage years and, especially with the resurgence of indie sleaze and all things 2006-to-2012 coded, one that hasn’t gone away with maturity and a fully developed frontal lobe. And so when news of a wonder product — a quick trick to my hair of dreams if you will — trickles in via a friend, I just had to bite. Introducing Hair by Sam McKnight’s aptly named Cool Girl Barely There Texture Mist, £27.

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